From BC wineries and South Okanagan destination marketing to award-winning food packaging, community brands, and lifestyle identities, a portfolio built over 18 years of purposeful, strategic design.
Wine · Brand Strategy · Marketing Direction · Sales
Award-winning winery and hospitality destination in BC's South Okanagan. As Director of Sales & Marketing, Sue led full brand and marketing strategy, building a world-class guest experience welcoming over 34,000 guests annually, growing sales by 30%, and leading a team of more than 25 people across hospitality, events, and sales.
Wine · Marketing Strategy
Marketing strategy for a boutique Similkameen Valley winery, positioning a family estate as a premium BC destination for serious wine lovers and collectors.
Wine · Brand Identity
Brand identity and label design for a bold BC wine label, a name that earns its reputation, with design to match. Clean, confident, and unmistakably Mayhem.
Wine · Brand Identity & Packaging
Brand identity and label design for one of BC's most storied wineries, a full lineup of distinctive labels that honour the legacy and quality of a Kelowna icon.
Wine · Brand Identity & Packaging
Brand identity and packaging design for Stoneboat's Grand Piano Brut, an elegant BC sparkling made in the traditional method, with a bottle as distinctive as what's inside.
Wine · Campaign Development
Full campaign development for Sandhill's national trade marketing push, award-winning creative that elevated the brand's presence in competitive retail and hospitality channels across Canada.
Wine · Brand Identity · Label Design
Visual identity and label design for Sandhill's celebrated Single Vineyard program, five distinct BC estate vineyards, each with its own character, unified by hand-drawn illustration and a coherent brand story.
Tourism · Destination Marketing
Destination marketing strategy and creative direction for BC's premier wine tourism region, connecting visitors to the culture, landscape, and people of the South Okanagan.
Wine · Brand Strategy · Naming · Brand Copy
Part of the founding team at Cascadia Brands that created Copper Moon Wines in 2000. Working alongside acclaimed Winemaster Howard Soon, developed the Copper Moon name and original brand copy while contributing to the collaborative development of the visual identity and packaging. Originally launched as a BC VQA wine, the brand has since evolved into one of British Columbia's most successful and recognizable wine brands.
Food & Beverage · Brand Identity · Packaging Design · Award Winner
Award-winning brand identity and packaging design for a beloved BC kettle corn brand, featured in Brand Packaging Magazine USA (2010). A standout example of how thoughtful, strategic design elevates a great product onto the national and international stage.
Food & Beverage · Packaging Design
The full Realtreats packaging suite, a cohesive product family that travels well on shelf, in gift sets, and in the hands of customers who are proud to give it.
Food & Beverage · Packaging Design
Packaging design for BC's beloved WhiteWater Cooks sauce line, bringing the warmth and character of a celebrated cookbook brand into a retail product range with consistency and charm.
Food & Beverage · Brand & Campaign
Brand and marketing work for two celebrated BC culinary platforms, connecting food lovers, producers, and stories across the province through strategic creative direction.
Food & Beverage · Brand Identity · Packaging
Brand identity created for Golden Crust Bakery, originally established in Squamish and now serving customers on Vancouver Island. Designed to reflect the bakery's handcrafted approach, the brand combines warm, colourful, and fresh visual elements across signage, packaging, and marketing materials, creating a welcoming identity as authentic and inviting as the products themselves.
Retail · Graphics · Campaign Design
Developed the creative concept and visual communication strategy to clearly identify London Drugs as an official destination for Vancouver 2010 Olympic merchandise. The campaign featured striking illuminated maple leaf graphics that transformed the Burrard Street and Kerrisdale storefronts into bold, glowing Olympic landmarks. The resulting environmental branding created exceptional street presence, attracted visitors, and contributed to a highly successful merchandising campaign during the Games.
Retail · Brand Identity · Design
Complete retail branding program for North Vancouver's premier fashion boutique, including brand identity, storefront signage, shopping bags, in-store graphics, advertising, and supporting marketing materials. The brand was designed to reflect Get Dressed's approachable West Coast style and exceptional customer service, creating a cohesive retail experience that helped establish the boutique as a destination fashion retailer on the North Shore.
Community · Brand Identity & Campaign
Complete brand identity and campaign development for a downtown business association, a warm, confident visual language that rallied local pride, welcomed visitors, and gave a BC town its identity back. From logo to street-level signage to a voice people actually wanted to listen to.
Community · Logo & Visual Identity
The DWTN Q mark, a versatile identity built around Quesnel's mountain and river geography. Designed for everything from storefronts to social media, two colourways that flex across all applications.
Arts & Culture · Brand
Brand identity for a celebrated Vancouver Island arts studio tour, helping artists open their doors with confidence and giving visitors a beautiful way in.
Tourism · Destination Poster
A bold destination poster for West Vancouver's Horseshoe Bay, celebrating the ferry gateway, the coastal mountains, and the maritime character of one of BC's most beloved seaside communities.
Community · Brand
Brand identity and community communications for Nanoose Place, thoughtful design in service of a community that matters.
Merchandising · Marketing · Branding Expert
Invited by Community Futures North Cariboo and the Downtown Quesnel Business Association, Sue participated in a three-day business development initiative, providing one-on-one merchandising, marketing, and branding consultations to local merchants.
Working alongside a panel of industry experts, she evaluated storefronts, customer experience, visual merchandising, and brand positioning, offering practical strategies to strengthen businesses, attract customers, and support downtown revitalization.
This is a representative selection. The full portfolio spans 72+ clients across 8 sectors.
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